When compiling copy for your website or marketing campaign, never underestimate the power of ‘emotional’ content. For the most part, consumers make decisions based on emotions, and by using the correct language, you are able to bridge the communication gap between yourself and your consumer. Engaging with your audience on this level establishes familiarity, thereby enhancing trust and brand loyalty.
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About the Author
Written by NataliePreddie
Natalie recently emigrated back to Toronto after spending 8 years in London, England. Spanning a number of industries, Natalie has managed worldwide marketing and PR teams, planned, produced and hosted international events, and launched high profile venues. She continues to strive for excellence in her chosen field, managing media & public relations strategy. Work (and some pleasure) has taken her around the globe, spending a great deal of time in Asia, Africa and Europe. As well as contributing to small business titles, Natalie maintains a personal blog, which has been featured in worldwide publications, and contributes monthly to a number of magazines. Most of all, Natalie enjoys spending time on the beach, tending to her vegetable garden, and sipping the perfect glass of pinot in the sun. Natalie has a B.A in English Literature from Goldsmiths College, University of London.